Issue link: https://digital.meetinreykjavik.is/i/653841
New European Economy 96 PROFILE 01. celand is one of those des- tinations that checks all of these boxes. What sets Iceland apart and what is familiar to many is its beautiful and rugged landscape and natural wonders, which can be easily reached from the capital. Within a 3 hour driving distance you can enter a magma chamber, bathe in a hot spring, dive between two tectonic plates, go horseback riding, hike on a glacier, watch a sprouting geyser and enjoy the power from several magnificent waterfalls. Icelanders have specialized in Super Jeep tours into the highlands, crossing rivers off the beaten track into a world with amazing colours and breath-taking views. Reykjavík is ideally located to „Meet in the Middle" with an award winning International airport serving as a hub with numerous flights connecting Europe and USA. It only takes 3 hours from Europe and HOST YOUR NEXT EVENT IN REYKJAVÍK ICELAND Brynja Laxdal Director of Marketing, Meet in Reykjavik 5 hours from the east cost of USA. Because of the easy access, devaluation of the Icelandic krona and the uniqueness of the destination, Reykjavík Iceland has become increasingly popular. For meeting and event planners it is very important to have access to professional organizers, modern infrastructure as well as having everything within reach. That is exactly what Reykjavík has to offer combined with a peaceful and friendly environment. For those who enjoy adventure, history, nature and culinary delights Iceland has been described the incentive travel planner's paradise. Reykjavík can boost itself of high tech infrastructure in respect of venues and accommodations. Reykjavik's culture scene is bolstered by plentiful social happenings and events in addition to an abundance of first-class restaurants, steadily gaining Iceland a reputation as a foodie destination. I • As humans we like to get energized, find moments that take our breath away and tell stories about them • As meeting participants in foreign countries we like to cultivate our curiosity, bring home wisdom, memories and new friends • As meeting planners we like destinations that fulfil our professional requirements and provide memorable stories 02.