Issue link: https://digital.meetinreykjavik.is/i/166524
Reykjavík is named the Best MICE Des na on in Europe 2017 by Business Des na ons Magazine. The Business Des na ons Travel Awards, now running for a consecu ve six years, rewards businesses in a variety of categories for their excep onal contribu on and excellence in services in the world of business and travel. Icelandic service providers have had great success at the awards over the past years. Harpa Concert Hall and Conference Center won the award as the Best Mee ng and Conference Centre in Europe 2016 and 2015 the Icelandic DutyFree store Fríhöfnin was selected as the Best Airport Tax-free Shopping Service Providers. „It has been our goal sins 2012 when Meet in Reykjavík was founded to be come one of the leading MICE des na ons in Europe, so we are extremely proud of this recogni on," Says Thorsteinn Örn Gudmundsson managing director of Meet in Reykjavík (Reykjavík Conven on Bureau). Reykjavík has many advantages as an event des na on. Iceland's capital is famous for interes ng people, its closeness with nature and spectacular scenery, not to men on the Aurora Borealis. Conferences, mee ngs and events in Reykjavík are always likely to a ract a big crowd. Reykjavík has a high-tech infrastructure, security, short and frequent access by air from over 80 ci es across Europe and North America. All this combined make Reykjavík one of the top des na ons for interna onal Conferences worldwide. "I am very honored that Reykjavík has been named the best MICE des na on in Europe in 2017 by the dis nguished company Business Des na ons Magazine. Since 2011 one of the pillars in our Tourism Strategy has been to promote Reykjavík as an ideal des na on for interna onal conferences, incen ves and mee ngs. Our city is situated in the midway between Europe and North America and known for being a friendly city with strong infrastructure, without the stress that usually follows a cosmopolitan metropolis," says Áshildur Bragadó r, director of Visit Reykjavík and chairman of the board of Meet in Reykjavík. About the awards: The pres gious Business Des na ons Travel Awards are designed to showcase both well established and emerging des na ons, as well as companies, which represent the best the business travel industry has to offer and to gather together the leading lights in the corporate travel and MICE sectors - from ci es, airports and conference centres to luxury hotels and apartment complexes. These des na ons, companies, and ins tu ons offer the best solu ons business travelers can get, whether that comes in the form of excep onal loca on, integrated business facili es, second-to-none customer service or simply unparalleled luxury living. 12 BEST MICE DESTINATION IN EUROPE