Issue link: https://digital.meetinreykjavik.is/i/1253244
4 ..on subsequent visits, the beauty of those same landscapes can still reduce me to tears – but the locals are what affirm my love for Iceland. Their resourcefulness, quirkiness, inter-connectedness and warmth is unparalleled." - Carolyn Bain TO NAME A FEW REASONS.... • Scien fic knowledge and research is growing and Icelandic ingenuity is leading the way in enterprises such as Össur, a preeminent prosthe c company, and Marel, a provider of electronics for the food processing industry. Cosme cs made from various plants and herbs are another flourishing sector • On many top ten lists of places to visit • 2011, the UNESCO City of Literature • Named the World Fes val and Event City by the Interna onal Fes vals & Events Associa on • Top five most interes ng Christmas des na on by CNN The capital city Reykjavik is expanding its infrastructure and evolving into a premiere loca on choice for MICE planners, only 3-5 hours from mainland Europe and 5-7 hours from N-America. Iceland is closer than you probably think. Unlike some major European ci es whose size can be in mida ng, Reykjavik has a small-scale urban center that a endees find easy to navigate. The hassle-free city centre is safe, clean and packed with restaurants, shopping, cultue and vibrant nightlife. Iceland´s high level of educa on, scien fic exper se, flourishing start-up culture and magical nature makes the des na on a perfect backdrop for interna onal mee ngs and world-class events. Planners can choose from moderate accommoda on to high end hotels. Several luxury and lifestyle hotels are being built. There are seveal venues to choose from accommoda ng up to 2.500 guests. Harpa conference centre situated by the harbour in the city centre is an architectural gem but there are plenty of other venues that are either tradi onal or unique. Iceland is also up and coming as a foodie des na on. Although the Viking sagas tell the tales on violence and raids the Icelanders today are very friendly and peaceful, ranking number one on the Global Peace Index. When op ng for a peaceful theme in Reykjavik city there is one place of par cular interest. Situated just a few minutes from Reykjavik city with a ferry, is the island Videy. Videy is home of the Imagine Peace Tower, a memorial to John Lennon from his widow Yoko Ono. Close to the Imagine peace tower is a beau ful venue and restaurant well suited for all sorts of MICE events. WHY COME TO REYKJAVIK